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Lethrbridge

Raymond

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Lethbridge, AB 403-327-5035

Raymond, AB 403-752-4420

Sunglasses

Nothing defines summer style better than a slick pair of new sunglasses

With the latest styles from fashion powerhouses like Adidas and Hugo Boss, you’re sure to find a new pair of sunglasses you’ll love.

We are located in the downtown Lethbridge Centre mall (the same mall as The Bay). Come visit us to try on a new pair of shades. If you’re stuck on style, our seasoned eyewear vets will tune you in to the latest eyewear trends.

Why Visual Effects?

  • Conveniently located in downtown Lethbridge
  • Designer brands from all over the world
  • Great selection of in-stock eyewear and contact lenses

Visit us

Sunglasses

BEBE
bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle.
Bertelli
The Bertelli collection offers an assortment of frames with choices of subtle or elaborate detailing for today’s free spirited consumer. Whether colorfully detailed, playfully shaped, boldly designed, or simply elegant, Bertelli frames are a perfect fit for your look and lifestyle. Bertelli is part of the WestGroupe group of companies.
BOSS
BOSS combines clean lines, modern shapes, and imaginative detail to create original eyewear fashion. Fresh convention meets classic style architecture in our eyeglass and sunglass collections.
Calvin Klein
The Calvin Klein brand is one of the most recognized brands in the world today.A trend-right collection of apparel and accessories for the modern and uniquely sophisticated individual.
Chesterfield
Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.
D&G
A luxury brand that is distinguished by its stylistic originality combined with the superior sartorial content of its creations. The strong identity of the Dolce & Gabbana brand has evolved over the years while always remaining faithful to its inherent standards.
Dior
Exclusive creations crafted with charm and elegance define the Dior brand. Eyeglasses and sunglasses made with cutting-edge material that epitomize modern elegance with optimal protection.
EasyClip
Aspex Eyewear’s EasyClip® technology gives you eyeglasses and sunglasses in the same stylish frame with removable polarized lenses that go on and off with one easy click.
Elizabeth Arden
Renowned beauty products designer Elizabeth Arden naturally made the progression into eyewear. Since then she’s been offering women an exquisite collection of fashionably designed frames that enhance the face of any woman with the discerning taste only Elizabeth caters to.
Emporio Armani
The name Armani has been synonymous with unrivaled Italian style all over the world for over 30 years. Perhaps best known for revolutionizing fashion with his unstructured jacket in the Eighties, Giorgio Armani has continued to define the well dressed ever since.
Gucci
By reinventing a wholly modern approach to fashion, Gucci offers a wide variety of eyeglasses and sunglasses that are influential, innovative, and progressive.
Guess
GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and eye wear. Guess and their large array of sunglasses symbolize a young, sexy and adventurous lifestyle.
Guess Marciano
From the premium eyewear offering exclusively by Guess Inc, Marciano extends the fashion forward contemporary designs that Guess is so famous for. Signature styling that screams Guess and it’s accessories brands are represented in every pair. Quality and attention to detail unmatched by other fashion brand’s eyewear lines.
Kate Spade
Kate Spade New York has over 140 retail shops and outlet stores across the United States, and more than 175 shops internationally. our colorful products are sold in more than 450 doors worldwide, in every time zone and on every continent. whether in San Francisco, Sao Paulo or Shanghai, our shops are always warm and inviting.
Lacoste
Lacoste frames feature relaxed elegance and unconventional chic style. Vibrant colors, striping, and texture comprise this iconic line of eyewear.
Marc Jacobs
Contemporary designer Marc Jacobs introduces his brand of reinvention to a fabulous eyewear collection. A fresh take on vintage looks, the Marc Jacobs brand arouses dynamic style in their eyeglasses.
Michael Kors
Available in both optical and sun, the Michael Kors Eyewear Collection ranges from cat-eye’s to aviators and from oversized to understated, infusing innovative materials like reflective lenses and one-of-a-kind tortoise acetates with details like the brand’s signature logo charm and chain-link detail. Each pair is irresistibly chic, evoking the unique sensibility of the brand and incorporating rich accents from the designer’s runway collections.
Nautica
Nautica Daywear and Sunglasses bring a fresh take to classic styles, bringing a fusion of city and sea styles for men and women.
Nine West
Founded in 1973, Nine West has become a globally renowned fashion wholesaler and retail company. Their affordable line of stylish eyewear pulls its inspiration from the runways of New York City, ensuring you stay on top of the hottest fashion trends.
Oakley
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping those solutions in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.
Polo Ralph Lauren
Classic, sophisticated eyewear from the Ralph Lauren family. Contemporary design in eyeglasses and sunglasses from a global fashion leader.
Prada
Innovation is at the core of Prada’s success, with no sector escaping the Group’s avante-garde approach.  Prada casts its creative eye beyond the boundaries of fashion, to include art, architecture, cinema and culture as a key reference to the brand’s core values.  Prada eyewear is exemplary of the company's well maintained and well deserved status associated with the brand.
Prodesign Denmark
Founded in 1973, Prodesign denmark is devoted to creating high synergy between face and the optical frame. Their eyewear highlights the finest qualities of the face, with innovative frames, good details, and the best choice of materials.
Rag and Bone
Rag and Bone offers bold, unisex sunglasses made in Italy from eye-catching materials. Each pair incorporates classic shapes enhanced with the latest trends in eyewear. Polished metropolitan style meets urban grit in these stunning sunglasses.
Ray Ban
From the vintage classics to the present-day trendy frames, Ray Ban has always been durable, comfortable and attractive.   From celebrities to your friends, Ray Ban is always a favorite.
Tiffany
Tiffany Eyewear offers an elegant outlook on style with impeccable craftsmanship and unexpected details. Many of these exclusive designs are inspired by their iconic jewelry collections.
Tory Burch
Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its chairman, CEO and Designer, Tory Burch.  Beautiful simple designs, which embodies a great look and a comfortable fit.
Vogue
Stand out with the unique variety of frames from Vogue Eyewear, turning everyday glasses into a fashion statement with variety of colours, unique details, and sizes and shapes that will stand out.