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Lethbridge, AB 403-327-5035

Raymond, AB 403-752-4420

Eyeglass Frames

Choose From Global Designer Brands

A great pair of frames not only helps you see better, but they will help you look better too! If you wear glasses, you know that your frames are about more than utility: they compliment and help define your unique sense of style. More than any other accessory you will wear, your frames become an essential part of your wardrobe.

From Canadian favourites, like Elizabeth Arden and Dior Homme, to international powerhouses, like Dolce & Gabbana and John Lennon, you’ll find a varied selection of frames suitable for nearly any style in our eyewear gallery.

To see the best the world has to offer you simply need to visit us in the Lethbridge Centre mall.

Why Visual Effects?

  • Conveniently located in downtown Lethbridge
  • Designer brands from all over the world
  • Great selection of in-stock eyewear and contact lenses

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Eyeglass Frames

Bertelli
The Bertelli collection offers an assortment of frames with choices of subtle or elaborate detailing for today’s free spirited consumer. Whether colorfully detailed, playfully shaped, boldly designed, or simply elegant, Bertelli frames are a perfect fit for your look and lifestyle. Bertelli is part of the WestGroupe group of companies.
BOSS
BOSS combines clean lines, modern shapes, and imaginative detail to create original eyewear fashion. Fresh convention meets classic style architecture in our eyeglass and sunglass collections.
Chesterfield
Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.
Coach
Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.
D&G
A luxury brand that is distinguished by its stylistic originality combined with the superior sartorial content of its creations. The strong identity of the Dolce & Gabbana brand has evolved over the years while always remaining faithful to its inherent standards.
Dior
Exclusive creations crafted with charm and elegance define the Dior brand. Eyeglasses and sunglasses made with cutting-edge material that epitomize modern elegance with optimal protection.
EasyClip
Aspex Eyewear’s EasyClip® technology gives you eyeglasses and sunglasses in the same stylish frame with removable polarized lenses that go on and off with one easy click.
Elasta
Elasta hinges have been evolving for over 50 years; lovingly being refined from a simple hinge to a technical powerhouse. The Elasta collection of hinges are able to provide consistent resistance and tension, ensuring an ideal fit and unfailing reliability.
Elizabeth Arden
Renowned beauty products designer Elizabeth Arden naturally made the progression into eyewear. Since then she’s been offering women an exquisite collection of fashionably designed frames that enhance the face of any woman with the discerning taste only Elizabeth caters to.
Emporio Armani
The name Armani has been synonymous with unrivaled Italian style all over the world for over 30 years. Perhaps best known for revolutionizing fashion with his unstructured jacket in the Eighties, Giorgio Armani has continued to define the well dressed ever since.
Evatik
Cloaked in an aura of mystery, EVATIK offers an eyewear expression that embodies the fusion of innovative design and technology. High quality fabrications, lightweight materials, and unique applications result in a collection designed to keep you staring.
FYSH
FYSH UK encourages you to express and embrace your individuality. Our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors and creative textures that let your personality shine through.
Glacee
Alternative frames for the fashion savvy and sophisticated female consumer. These contemporary designs capture many unique styling cues that result in a frame worthy of the unique women that wear them. Showcasing classic Hollywood with a modern streetstyle, each pair proves that it's one of a kind.
Grace
Timeless elegance defines Grace frame designs. Flattering and pretty styling is evident in each frame- a wonderful addition to the sophisticated woman’s wardrobe. Grace frames are part of the Alternative Eyes brand.  
Gucci
By reinventing a wholly modern approach to fashion, Gucci offers a wide variety of eyeglasses and sunglasses that are influential, innovative, and progressive.
Izumi
Contemporary styling paired with affordable frames mark this unique eyewear brand. Available in funky colours and styles, wearers can feel the quality and attention to detail that go into every pair. Lightweight materials mean you’ll get a pair of glasses you can be happy with for years to come.
Jill Stuart
From the internationally successful clothing and accessory fashion brand comes a line of eyewear suited for young women that crave a modern look to personalize their style. Shapes and designs to suit even the most discerning palate, with quality and price on every pair.
Kate Spade
Kate Spade New York has over 140 retail shops and outlet stores across the United States, and more than 175 shops internationally. our colorful products are sold in more than 450 doors worldwide, in every time zone and on every continent. whether in San Francisco, Sao Paulo or Shanghai, our shops are always warm and inviting.
Kliik
For men and women who understand the connection between who they are and how they're perceived. Because style is about much more than just a look. It is an opportunity to make a statement.
Lacoste
Lacoste frames feature relaxed elegance and unconventional chic style. Vibrant colors, striping, and texture comprise this iconic line of eyewear.
Marc Jacobs
Contemporary designer Marc Jacobs introduces his brand of reinvention to a fabulous eyewear collection. A fresh take on vintage looks, the Marc Jacobs brand arouses dynamic style in their eyeglasses.
Michael Kors
Available in both optical and sun, the Michael Kors Eyewear Collection ranges from cat-eye’s to aviators and from oversized to understated, infusing innovative materials like reflective lenses and one-of-a-kind tortoise acetates with details like the brand’s signature logo charm and chain-link detail. Each pair is irresistibly chic, evoking the unique sensibility of the brand and incorporating rich accents from the designer’s runway collections.
Nano Vista
Childs eyewear has to be simple and durable. Colours and designs that catch the attention of any young wearer are also a plus. Nanovista’s line of eyewear caters to children throughout the age range, with features like flexible hinges and strong materials standard on every pair.
Nautica
Nautica Daywear and Sunglasses bring a fresh take to classic styles, bringing a fusion of city and sea styles for men and women.
Nike
Just do it.
Nine West
Founded in 1973, Nine West has become a globally renowned fashion wholesaler and retail company. Their affordable line of stylish eyewear pulls its inspiration from the runways of New York City, ensuring you stay on top of the hottest fashion trends.
Polo Ralph Lauren
Classic, sophisticated eyewear from the Ralph Lauren family. Contemporary design in eyeglasses and sunglasses from a global fashion leader.
Prada
Innovation is at the core of Prada’s success, with no sector escaping the Group’s avante-garde approach.  Prada casts its creative eye beyond the boundaries of fashion, to include art, architecture, cinema and culture as a key reference to the brand’s core values.  Prada eyewear is exemplary of the company's well maintained and well deserved status associated with the brand.
Prodesign Denmark
Founded in 1973, Prodesign denmark is devoted to creating high synergy between face and the optical frame. Their eyewear highlights the finest qualities of the face, with innovative frames, good details, and the best choice of materials.
Ray Ban
From the vintage classics to the present-day trendy frames, Ray Ban has always been durable, comfortable and attractive.   From celebrities to your friends, Ray Ban is always a favorite.
Seraphin
A sophisticated Neoclassical collection that reflects the essence of timeless eyewear design with a modern twist of today. Seraphin is an exclusive and continuously updated collection by Ogi Eyewear.
Tiffany
Tiffany Eyewear offers an elegant outlook on style with impeccable craftsmanship and unexpected details. Many of these exclusive designs are inspired by their iconic jewelry collections.
Tommy Hilfiger
High end casual with a dash of preppy American style are signatures of Tommy Hilfiger’s designs. Providing unique mens and womens frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger’s eccentric fashion is built on.
Tory Burch
Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its chairman, CEO and Designer, Tory Burch.  Beautiful simple designs, which embodies a great look and a comfortable fit.
Tura
Tura Inc was born on Madison Avenue in New York City during the 1940’s. A legacy of innovation defines the Tura eyewear collection. Tura eyeglass frames are finely crafted, using quality details and materials for each piece. These exquisite frames focus on the details, enhancing the personality of those who wear them.
Vogue
Stand out with the unique variety of frames from Vogue Eyewear, turning everyday glasses into a fashion statement with variety of colours, unique details, and sizes and shapes that will stand out.