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ACUVUE

The options are nearly endless when it comes to ACUVUE® brand contact lenses – the #1 contact lens brand in the world. Long lasting comfort and clear vision can be yours with contact lens in the ACUVUE® brand family. Choose from: 1 DAY ACUVUE® MOIST, ACUVUE® OASYS 1 DAY with Hydraluxe™ technology, ACUVUE® MOIST MULTIFOCAL, ACUVUE® VITA®, ACUVUE OASYS® … and more! Best of all, the entire ACUVUE® portfolio has industry-leading UV protection.

Alcon

Alcon has one mission: to provide innovative products that enhance quality of life by helping people see better. Alcon is uniquely poised to serve every contact lens wearer by addressing the full life cycle of their needs.

Bausch and Lomb

The company is one of the best-known and most respected healthcare brands in the world, offering the widest and finest range of eye health products including contact lenses and lens care products, pharmaceuticals, intraocular lenses and other eye surgery products.

BEBE

bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle.

Bertelli

The Bertelli collection offers an assortment of frames with choices of subtle or elaborate detailing for today’s free spirited consumer. Whether colorfully detailed, playfully shaped, boldly designed, or simply elegant, Bertelli frames are a perfect fit for your look and lifestyle. Bertelli is part of the WestGroupe group of companies.

BOSS

BOSS combines clean lines, modern shapes, and imaginative detail to create original eyewear fashion. Fresh convention meets classic style architecture in our eyeglass and sunglass collections.

Calvin Klein

The Calvin Klein brand is one of the most recognized brands in the world today.A trend-right collection of apparel and accessories for the modern and uniquely sophisticated individual.

Champion

Champion’s roots began in 1919, where they became known for their sweatshirts, t-shirts, and sports jerseys. The Champion line of eyewear is durable, well made, and specially designed for those requiring larger or deeper lenses.

Chesterfield

Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.

Chloé

Chloé is a sisterhood brand with a female friendly spirit. The Chloé brand values such as femininity, modernity, free-spirited, grace and effortlessness are the core characteristic that build the brand and shape the eyewear collection. Chloé eyewear mimics the ready to wear collection. The eyewear uses a mix of brand iconic elements such as soft materials, round shapes, and warm and sandy shades. Each style plays with shape and volume ranging from retro to aviation, oversized to timeless.

Coach

Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

Cooper Vision

We create and execute innovation that is unmatched in the contact lens industry. There's much more to our story than that, however. In fact, you'll find that what sets us apart is how we approach our business. We collaborate. We listen. And, we enjoy what we do.

D&G

A luxury brand that is distinguished by its stylistic originality combined with the superior sartorial content of its creations. The strong identity of the Dolce & Gabbana brand has evolved over the years while always remaining faithful to its inherent standards.

Dior

Exclusive creations crafted with charm and elegance define the Dior brand. Eyeglasses and sunglasses made with cutting-edge material that epitomize modern elegance with optimal protection.

Disney

Disney eyewear designs with children in mind, making eyewear that is kid-tough with spring hinges and stay-put cable temples. It’s not surprising that Disney eyewear was rated by Jobson Research as the best selling children’s collection from 1997-2003. Part of what makes this collection so popular is its ability to keep pace with today’s fashion conscious kids.

EasyClip

Aspex Eyewear’s EasyClip^® technology gives you eyeglasses and sunglasses in the same stylish frame with removable polarized lenses that go on and off with one easy click.

Elasta

Elasta hinges have been evolving for over 50 years; lovingly being refined from a simple hinge to a technical powerhouse. The Elasta collection of hinges are able to provide consistent resistance and tension, ensuring an ideal fit and unfailing reliability.

Emporio Armani

The name Armani has been synonymous with unrivaled Italian style all over the world for over 30 years. Perhaps best known for revolutionizing fashion with his unstructured jacket in the Eighties, Giorgio Armani has continued to define the well dressed ever since.

Essilor

The world leader in corrective lenses, Essilor is present in more than 100 countries with a wide range of lenses to suit a variety of lifestyle needs. Protect your eyesight with innovative lenses tailored to your prescription.

Evatik

Cloaked in an aura of mystery, EVATIK offers an eyewear expression that embodies the fusion of innovative design and technology. High quality fabrications, lightweight materials, and unique applications result in a collection designed to keep you staring.

Flexon

Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. Lightweight, comfortable and extensive selection of styles.

FYSH

FYSH UK encourages you to express and embrace your individuality. Our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors and creative textures that let your personality shine through.

Glacee

Alternative frames for the fashion savvy and sophisticated female consumer. These contemporary designs capture many unique styling cues that result in a frame worthy of the unique women that wear them. Showcasing classic Hollywood with a modern streetstyle, each pair proves that it's one of a kind.

Gucci

By reinventing a wholly modern approach to fashion, Gucci offers a wide variety of eyeglasses and sunglasses that are influential, innovative, and progressive.

Guess

GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and eye wear. Guess and their large array of sunglasses symbolize a young, sexy and adventurous lifestyle.

Guess Marciano

From the premium eyewear offering exclusively by Guess Inc, Marciano extends the fashion forward contemporary designs that Guess is so famous for. Signature styling that screams Guess and it’s accessories brands are represented in every pair. Quality and attention to detail unmatched by other fashion brand’s eyewear lines.

Hoya

Hoya provides a full range of proprietary lens materials, advanced designs for virtually every sight correction requirement and superior scratch and anti-reflection coatings using Hoya's world renowned Substrate Matching Properties™ processes.

Izumi

Contemporary styling paired with affordable frames mark this unique eyewear brand. Available in funky colours and styles, wearers can feel the quality and attention to detail that go into every pair. Lightweight materials mean you’ll get a pair of glasses you can be happy with for years to come.

Kate Spade

Kate Spade New York has over 140 retail shops and outlet stores across the United States, and more than 175 shops internationally. Our colorful products are sold in more than 450 stores worldwide, in every time zone and on every continent. Whether in San Francisco, Sao Paulo or Shanghai, our shops are always warm and inviting.

Kliik

For men and women who understand the connection between who they are and how they're perceived. Because style is about much more than just a look. It is an opportunity to make a statement.

Lacoste

Lacoste frames feature relaxed elegance and unconventional chic style. Vibrant colors, striping, and texture comprise this iconic line of eyewear.

Longchamp

Infused with Parisian style and alluring sophistication, Longchamps’ eyewear collection stands out for its unique mix of exclusive textures, iconic details, and singularly feminine shapes. Longchamp sunglasses are demure, yet expressive; perfect for the artist in you.

Maui Jim

Maui Jim is the fastest growing maker of premium polarized sunglasses and prescription sunglasses in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery.

Michael Kors

Available in both optical and sun, the Michael Kors Eyewear Collection ranges from cat-eye’s to aviators and from oversized to understated, infusing innovative materials like reflective lenses and one-of-a-kind tortoise acetates with details like the brand’s signature logo charm and chain-link detail. Each pair is irresistibly chic, evoking the unique sensibility of the brand and incorporating rich accents from the designer’s runway collections.

Nano Vista

Childs eyewear has to be simple and durable. Colours and designs that catch the attention of any young wearer are also a plus. Nanovista’s line of eyewear caters to children throughout the age range, with features like flexible hinges and strong materials standard on every pair.

Nautica

Nautica Daywear and Sunglasses bring a fresh take to classic styles, bringing a fusion of city and sea styles for men and women.

Nike

Just do it.

Nine West

Founded in 1973, Nine West has become a globally renowned fashion wholesaler and retail company. Their affordable line of stylish eyewear pulls its inspiration from the runways of New York City, ensuring you stay on top of the hottest fashion trends.

Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping those solutions in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

Polaroid

Our story says it all. Polaroid has been a trusted global brand for more than 75 years and is best known for pioneering instant photography since Edwin Land first conceived of the instant camera in 1943. We embrace the nostalgia inherent in our past, allowing us to embrace old technologies through new technologies and beyond.

Polo Ralph Lauren

Classic, sophisticated eyewear from the Ralph Lauren family. Contemporary design in eyeglasses and sunglasses from a global fashion leader.

Prada

Innovation is at the core of Prada’s success, with no sector escaping the Group’s avante-garde approach. Prada casts its creative eye beyond the boundaries of fashion, to include art, architecture, cinema and culture as a key reference to the brand’s core values. Prada eyewear is exemplary of the company's well maintained and well deserved status associated with the brand.

Prodesign Denmark

Founded in 1973, Prodesign denmark is devoted to creating high synergy between face and the optical frame. Their eyewear highlights the finest qualities of the face, with innovative frames, good details, and the best choice of materials.

PUMA

Sport is our world. This makes us passionate about designing, developing, selling and marketing footwear, apparel and accessories. In 70 years, PUMA has established a history as creator of fast product designs for the fastest athletes on the planet: Enhancing areas such as football, running and training, golf and motorsports with performance and sport-inspired lifestyle products. To push sport forward in more than 120 countries, more than 13.000 people work for a common goal and call Herzogenaurach, Germany, PUMA's headquarters.

Rag and Bone

Rag and Bone offers bold, unisex sunglasses made in Italy from eye-catching materials. Each pair incorporates classic shapes enhanced with the latest trends in eyewear. Polished metropolitan style meets urban grit in these stunning sunglasses.

Ray Ban

From the vintage classics to the present-day trendy frames, Ray Ban has always been durable, comfortable and attractive. From celebrities to your friends, Ray Ban is always a favorite.

Rebecca Minkoff

These gorgeous, vintage-inspired sunglasses offer a fresh point of view and inspire everyone to celebrate their inner star. Whether you’re more of a Hepburn or a Joplin, Rebecca Minkoff has the perfect pair of sunglasses to celebrate you.

Smith Optics

Smith is all about the journey. For 50 years, they have created innovative eye care products and embarked on epic adventures, whether large or small, that amplified the thrill of human experience.

Tiffany

Tiffany Eyewear offers an elegant outlook on style with impeccable craftsmanship and unexpected details. Many of these exclusive designs are inspired by their iconic jewelry collections.

Tommy Hilfiger

High end casual with a dash of preppy American style are signatures of Tommy Hilfiger’s designs. Providing unique mens and womens frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger’s eccentric fashion is built on.

Tory Burch

Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its chairman, CEO and Designer, Tory Burch. Beautiful simple designs, which embodies a great look and a comfortable fit.

Tura

Tura Inc was born on Madison Avenue in New York City during the 1940’s. A legacy of innovation defines the Tura eyewear collection. Tura eyeglass frames are finely crafted, using quality details and materials for each piece. These exquisite frames focus on the details, enhancing the personality of those who wear them.

Vanni

VANNI is a trend-setter, an innovator in constructional technique and looks beneath mere appearances to the deeper substance of materials, harmony among shapes and the power of colour. VANNI is Italian design, 100% made in Italy and quality at its best.

Our Locations

LETHBRIDGE, AB

We are located in downtown Lethbridge, in the north parking lot of the Lethbridge Centre (The Bay Mall). Note that we are on the main level with street access only.

Address

Visual Effects
432 4th Avenue South
Lethbridge, AB T1J 5E9

Phone: (403) 327-5035
Fax: 403-320-2095
E-mail:[email protected]

Our Optometrists

Dr. Shane Ferguson
Dr. Jeff Nielson
Dr. Robert Erlandson
Dr. Gerald Mezei
Dr. Mansoor Choudhry

HOURS

Monday 9:00 AM - 5:00 PM
Tuesday 8:30 AM - 6:30 PM
Wednesday 8:30 AM - 6:30 PM
Thursday 8:30 AM - 6:30 PM
Friday 9:00 AM - 5:00 PM
Saturday - 11:00 AM - 4:00 PM
Sunday - Closed

Holiday weekends - Closed

Request Appointment

RAYMOND, AB

We are located near the intersection of Broadway and Church Ave, down the street from ATB.

Address

Visual Effects
19 Broadway North
Raymond, AB T0K 2S0

Phone: 403-752-4420

HOURS

Mon - Fri 9am-5pm
Closed 12-1pm for Lunch

Request Appointment

Why Choose Visual Effects

Treating & Managing Dry Eye

Lethbridge’s & Raymond's dry climates can make dry eye run wild, especially in the hot summer months. If your dry eye symptoms are flaring up, visit us for individualized treatment of your symptoms. We’re here to help.

Comprehensive Eye Exams

The Alberta Association of Optometrists (AAO) recommends that healthy adults have eye exams every one to two years (annually for kids and seniors). Eye diseases can creep up unexpectedly, and the best way to manage them is to detect and treat them early. Book your eye exam today.

Exclusive Designer Dior Frames

Only available at Visual Effects, Dior eyeglass frames combined high-grade materials with modern, trend-setting design. We love the Dior collection and are proud to be their exclusive provider in Lethbridge.

Lethbridge

Raymond

Lethbridge, AB 403-327-5035

Raymond, AB 403-752-4420

All Brands

Book Your Appointment

Our Locations

LETHBRIDGE, AB

Address

Our Optometrists

HOURS

Request Appointment

RAYMOND, AB

Address

HOURS

Request Appointment

Why Choose Visual Effects

Treating & Managing Dry Eye

Comprehensive Eye Exams

Exclusive Designer Dior Frames