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Alcon

AIR OPTIX COLORS offers a wide variety of colors, from subtle to vibrant effects. You will enjoy the stunning colors while feeling comfortable with their smooth surface technology. Every pair is breathable, which allows for healthy-looking eyes, whether with or without vision correction.

Bausch and Lomb

The company is one of the best-known and most respected healthcare brands in the world, offering the widest and finest range of eye health products including contact lenses and lens care products, pharmaceuticals, intraocular lenses and other eye surgery products.

BEBE

bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle.

Bertelli

The Bertelli collection offers an assortment of frames with choices of subtle or elaborate detailing for today’s free spirited consumer. Whether colorfully detailed, playfully shaped, boldly designed, or simply elegant, Bertelli frames are a perfect fit for your look and lifestyle. Bertelli is part of the WestGroupe group of companies.

BOSS

BOSS combines clean lines, modern shapes, and imaginative detail to create original eyewear fashion. Fresh convention meets classic style architecture in our eyeglass and sunglass collections.

Calvin Klein

The Calvin Klein brand is one of the most recognized brands in the world today.A trend-right collection of apparel and accessories for the modern and uniquely sophisticated individual.

Chesterfield

Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.

Chloé

Chloé is a sisterhood brand with a female friendly spirit. The Chloé brand values such as femininity, modernity, free-spirited, grace and effortlessness are the core characteristic that build the brand and shape the eyewear collection.

Coach

Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

Cooper Vision

We create and execute innovation that is unmatched in the contact lens industry. There's much more to our story than that, however. In fact, you'll find that what sets us apart is how we approach our business. We collaborate. We listen. And, we enjoy what we do.

D&G

A luxury brand that is distinguished by its stylistic originality combined with the superior sartorial content of its creations. The strong identity of the Dolce & Gabbana brand has evolved over the years while always remaining faithful to its inherent standards.

Dior

Exclusive creations crafted with charm and elegance define the Dior brand. Eyeglasses and sunglasses made with cutting-edge material that epitomize modern elegance with optimal protection.

EasyClip

Aspex Eyewear’s EasyClip® technology gives you eyeglasses and sunglasses in the same stylish frame with removable polarized lenses that go on and off with one easy click.

Elasta

Elasta hinges have been evolving for over 50 years; lovingly being refined from a simple hinge to a technical powerhouse. The Elasta collection of hinges are able to provide consistent resistance and tension, ensuring an ideal fit and unfailing reliability.

Elizabeth Arden

Renowned beauty products designer Elizabeth Arden naturally made the progression into eyewear. Since then she’s been offering women an exquisite collection of fashionably designed frames that enhance the face of any woman with the discerning taste only Elizabeth caters to.

Emporio Armani

The name Armani has been synonymous with unrivaled Italian style all over the world for over 30 years. Perhaps best known for revolutionizing fashion with his unstructured jacket in the Eighties, Giorgio Armani has continued to define the well dressed ever since.

Essilor

The world leader in corrective lenses, Essilor is present in more than 100 countries with a wide range of lenses to suit a variety of lifestyle needs. Protect your eyesight with innovative lenses tailored to your prescription.

Evatik

Cloaked in an aura of mystery, EVATIK offers an eyewear expression that embodies the fusion of innovative design and technology. High quality fabrications, lightweight materials, and unique applications result in a collection designed to keep you staring.

Flexon

Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. Lightweight, comfortable and extensive selection of styles.

FYSH

FYSH UK encourages you to express and embrace your individuality. Our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors and creative textures that let your personality shine through.

Glacee

Alternative frames for the fashion savvy and sophisticated female consumer. These contemporary designs capture many unique styling cues that result in a frame worthy of the unique women that wear them. Showcasing classic Hollywood with a modern streetstyle, each pair proves that it's one of a kind.

Grace

Timeless elegance defines Grace frame designs. Flattering and pretty styling is evident in each frame- a wonderful addition to the sophisticated woman’s wardrobe. Grace frames are part of the Alternative Eyes brand.

Gucci

By reinventing a wholly modern approach to fashion, Gucci offers a wide variety of eyeglasses and sunglasses that are influential, innovative, and progressive.

Guess

GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and eye wear. Guess and their large array of sunglasses symbolize a young, sexy and adventurous lifestyle.

Guess Marciano

From the premium eyewear offering exclusively by Guess Inc, Marciano extends the fashion forward contemporary designs that Guess is so famous for. Signature styling that screams Guess and it’s accessories brands are represented in every pair. Quality and attention to detail unmatched by other fashion brand’s eyewear lines.

Izumi

Contemporary styling paired with affordable frames mark this unique eyewear brand. Available in funky colours and styles, wearers can feel the quality and attention to detail that go into every pair. Lightweight materials mean you’ll get a pair of glasses you can be happy with for years to come.

Jill Stuart

From the internationally successful clothing and accessory fashion brand comes a line of eyewear suited for young women that crave a modern look to personalize their style. Shapes and designs to suit even the most discerning palate, with quality and price on every pair.

John Lennon

The signature round style is unmistakably John Lennon. Built with thin frames and an authentically retro look, this line of eyewear captures the spirit of the famous Beatles front man. Features and materials abound from these quality built frames.

Johnson & Johnson

As a primary resource to optometrists and eye care professionals, Johnson & Johnson aims to make the world a better place by providing health solutions for everyone. Explore well-known trusted products with a brand responsible to improving daily lives.

Kate Spade

Kate Spade New York has over 140 retail shops and outlet stores across the United States, and more than 175 shops internationally. our colorful products are sold in more than 450 doors worldwide, in every time zone and on every continent. whether in San Francisco, Sao Paulo or Shanghai, our shops are always warm and inviting.

Kliik

For men and women who understand the connection between who they are and how they're perceived. Because style is about much more than just a look. It is an opportunity to make a statement.

Lacoste

Lacoste frames feature relaxed elegance and unconventional chic style. Vibrant colors, striping, and texture comprise this iconic line of eyewear.

Lui Jo

Synonymous with Italian style and a more refined look, Liu Jo offers a level of femininity to it’s sunglasses that can enhance the natural beauty of any woman. A lifestyle brand with a glamorous yet seductive touch, Liu Jo designs keep an eye on the future while remaining true to its roots.

Marc Jacobs

Contemporary designer Marc Jacobs introduces his brand of reinvention to a fabulous eyewear collection. A fresh take on vintage looks, the Marc Jacobs brand arouses dynamic style in their eyeglasses.

Michael Kors

Available in both optical and sun, the Michael Kors Eyewear Collection ranges from cat-eye’s to aviators and from oversized to understated, infusing innovative materials like reflective lenses and one-of-a-kind tortoise acetates with details like the brand’s signature logo charm and chain-link detail. Each pair is irresistibly chic, evoking the unique sensibility of the brand and incorporating rich accents from the designer’s runway collections.

Nano Vista

Childs eyewear has to be simple and durable. Colours and designs that catch the attention of any young wearer are also a plus. Nanovista’s line of eyewear caters to children throughout the age range, with features like flexible hinges and strong materials standard on every pair.

Nautica

Nautica Daywear and Sunglasses bring a fresh take to classic styles, bringing a fusion of city and sea styles for men and women.

Nike

Just do it.

Nine West

Founded in 1973, Nine West has become a globally renowned fashion wholesaler and retail company. Their affordable line of stylish eyewear pulls its inspiration from the runways of New York City, ensuring you stay on top of the hottest fashion trends.

Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping those solutions in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

Paradox

Paradox eyeglass frames are part of the Aspex Eyewear Group Inc, one of the world’s largest manufacturers of quality eyewear. Paradox eyeglass frames will command the attention of those around you. Their adventurous marble effects, eye-catching ombre, and bold colors make for an excellent statement piece to add to your wardrobe.

Polo Ralph Lauren

Classic, sophisticated eyewear from the Ralph Lauren family. Contemporary design in eyeglasses and sunglasses from a global fashion leader.

Prada

Innovation is at the core of Prada’s success, with no sector escaping the Group’s avante-garde approach. Prada casts its creative eye beyond the boundaries of fashion, to include art, architecture, cinema and culture as a key reference to the brand’s core values. Prada eyewear is exemplary of the company's well maintained and well deserved status associated with the brand.

Prodesign Denmark

Ray Ban

From the vintage classics to the present-day trendy frames, Ray Ban has always been durable, comfortable and attractive. From celebrities to your friends, Ray Ban is always a favorite.

Seraphin

A sophisticated Neoclassical collection that reflects the essence of timeless eyewear design with a modern twist of today. Seraphin is an exclusive and continuously updated collection by Ogi Eyewear.

Tiffany

Tiffany Eyewear offers an elegant outlook on style with impeccable craftsmanship and unexpected details. Many of these exclusive designs are inspired by their iconic jewelry collections.

Tommy Hilfiger

High end casual with a dash of preppy American style are signatures of Tommy Hilfiger’s designs. Providing unique mens and womens frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger’s eccentric fashion is built on.

Tory Burch

Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its chairman, CEO and Designer, Tory Burch. Beautiful simple designs, which embodies a great look and a comfortable fit.

Tura

Tura Inc was born on Madison Avenue in New York City during the 1940’s. A legacy of innovation defines the Tura eyewear collection. Tura eyeglass frames are finely crafted, using quality details and materials for each piece. These exquisite frames focus on the details, enhancing the personality of those who wear them.

Valmax

Specializing in superb quality titanium frames, Valmax eyewear focuses on a fusion of maximum value with modest fashion. Valmax eyeglass frames are lightweight, durable, and display authentic styling.

Vogue

Stand out with the unique variety of frames from Vogue Eyewear, turning everyday glasses into a fashion statement with variety of colours, unique details, and sizes and shapes that will stand out.

Zac Posen

Founded in a single-room studio in 2002, Zac Posen has grown into a worldwide fashion brand known for artfully crafted designs. Their sunglasses use acetate and metal to create durable, iconic frames that stand the test of time.

Our Locations

LETHBRIDGE, AB

We are located in downtown Lethbridge, in the north parking lot of the Lethbridge Centre (The Bay Mall). Note that we are on the main level with street access only.

Address

Visual Effects
432 4th Avenue South
Lethbridge, AB T1J 5E9

Phone: (403) 327-5035
Fax: 403-320-2095
E-mail:[email protected]

Our Optometrists

Dr. Shane Ferguson
Dr. Jeff Nielson
Dr. Robert Erlandson
Dr. Melissa Leniuk
Dr. Gerald Mezei

HOURS

Monday 8:30am - 5:00pm
Tuesday 8:30am - 5:00pm
Wednesday 8:30am - 5:00pm
Thursday 8:30am - 8:00pm
Friday 8:30am - 5:00pm
Saturday 9:00am - 4:00pm
Sunday - Closed

Holiday weekends - Closed
Saturdays during the months of July & August - Closed

Request Appointment

RAYMOND, AB

We are located near the intersection of Broadway and Church Ave, down the street from ATB.

Address

Visual Effects
19 Broadway North
Raymond, AB T0K 2S0

Phone: 403-752-4420

HOURS

Open Tuesday and Thursday
9am - 5:00pm

Request Appointment

Why Choose Visual Effects

Treating & Managing Dry Eye

Lethbridge’s & Raymond's dry climates can make dry eye run wild, especially in the hot summer months. If your dry eye symptoms are flaring up, visit us for individualized treatment of your symptoms. We’re here to help.

Comprehensive Eye Exams

The Alberta Association of Optometrists (AAO) recommends that healthy adults have eye exams every one to two years (annually for kids and seniors). Eye diseases can creep up unexpectedly, and the best way to manage them is to detect and treat them early. Book your eye exam today.

Exclusive Designer Dior Frames

Only available at Visual Effects, Dior eyeglass frames combined high-grade materials with modern, trend-setting design. We love the Dior collection and are proud to be their exclusive provider in Lethbridge.

Lethrbridge

Raymond

Lethbridge, AB 403-327-5035

Raymond, AB 403-752-4420

All Brands

Book Your Appointment

Our Locations

LETHBRIDGE, AB

Address

Our Optometrists

HOURS

Request Appointment

RAYMOND, AB

Address

HOURS

Request Appointment

Why Choose Visual Effects

Treating & Managing Dry Eye

Comprehensive Eye Exams

Exclusive Designer Dior Frames